Born from a Passion for Fishing

Woodland Lure began in 2008 with a simple, yet profound, love for the serene beauty and exhilarating challenge of fly fishing the pristine rivers of Western North Carolina. Our founder, Michael Vance, envisioned more than just a tackle shop; he wanted to create a community hub where anglers of all skill levels could find not only the best gear but also expert advice, shared stories, and a deep appreciation for sustainable angling practices.

Nestled in the heart of Asheville, we've grown alongside our incredible community, committed to preserving our natural waterways for generations to come. From our first hand-tied fly to our extensive selection of rods, reels, and lines, every product in our store is chosen with quality, durability, and ethical sourcing in mind. We believe that a great day on the water starts with reliable equipment and ends with cherished memories.

Our mission extends beyond sales; we're passionate advocates for conservation and responsible fishing. We regularly host workshops and participate in local clean-up initiatives, fostering a culture of respect for the environment that gives us so much joy. Join us at Woodland Lure, where every cast tells a story and every visit feels like coming home.